Interlinking behaviour, technology, and roles in women rice seed producer groups of Bangladesh

This comparative case study examined how organizational behavior, the utilization of digital technology, and the value chain roles of members collectively impacted the success of women-led rice seed producer groups (WLRSPGs) in Bangladesh. Five unique groups across three geographical divisions of the country were analyzed through a mixed-methods approach utilizing qualitative case studies and comparative scoring matrices, and compared leadership styles, group cohesion, communication patterns, adaptability, digital tool use, and functional roles. The case study examined the proposition that groups exhibiting transformational leadership, along with high cohesion and effective communication, significant adoption of digital tools, and broader functional roles, tend to achieve greater market reach, enhanced operational efficiency, and stronger future readiness. Findings suggested that while transformational leadership and technology adoption fostered innovation and resilience, they did not directly correlate with higher seed income. Financial success in rice seed entrepreneurship was primarily driven by producing certified seeds for regional and national markets, with members having greater control over the value chain.

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